Confidence in Your Niche with No Apologies, with Ronke Fashola
Ronke Fashola had a vision for jumpsuits and dresses in her own prints that people recognise and wear for fun and to express themselves. A vision that became reality - they are now in a place where they can be who they are and how they want to be seen with no apologies.
As well as being an academic, Ronke runs Love Your Look, an inclusive vintage fashion collection turning over 6 figures and is fast approaching a ten year business anniversary.
Ronke tells us how she got her confidence from her Mum - a story about the dresses she wore to church that will make your heart burst! And she’s been mixing it up ever since, initially selling her dresses at Portobello, Spitalfields and other vintage markets and now from their own online platform. With size inclusivity integral from the start and now expanding to size 28.
Ronke stayed focused on one area of her business at a time and stayed true to her unique style and values.
https://www.instagram.com/loveurlookclothing/
WE TALK ABOUT
3.20 Ronke’s background - academic, fashion school, styling for celebs, travelling the world as a fashion buyer to the present day success of her business.
15.30 The importance of inclusivity and it’s impact of profit.
17.00 Confidence in knowing who she is.
20.37 The bravery to create Love Your Look’s niche - their own successful identity, prints and designs
25.26 Learning by trialing new shapes and managing risk that comes with new lines and partnerships
29.03 Start small and mastering your USP
31.20 Growth that came from printing their own fabrics
34.06 The benefits of pre-orders
35.31 My quick fire questions
REFERENCED
Judy’s Affordable Vintage: https://judysvintagefair.co.uk
Books:
Millennial Black by Sophie Williams: http://sophiewilliamsofficial.com/millennial-black/
Overcoming Underearning(TM): A Simple Guide to a Richer Life by Barbara Stanny (also known as Barbara Huson) https://www.barbara-huson.com/books-and-products/
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Special thanks to Erin Maguire for editing the podcast.
