Am I profiting from pain?

This episode came about because I was chatting on my Instagram stories about selling during the pandemic when the pandemic first hit. There were a lot of feelings around selling at that time, a lot of feelings around us “asking” for money. And for a lot of industries there was a real flooding of free stuff, you know, in coaching, yoga, which were obviously really hit by the pandemic. And there were just a lot of feelings around what it meant to be making money, particularly online, while everything was going on. So I wanted to know is that still how people are feeling? Are people still considering the pandemic when it comes to their pricing they're selling? Are they still feeling awkward?

As I wrote about it and thought about it and read things and listened to things and spoke to people about it, a year on and I realised how deeply layered it all is still, I'm very aware that while we are going to absolutely talk about it and go into it in this episode…

It is a deep issue, and it is really nuanced, and there are lots of layers. So let’s get started.

I talk about

1:45 Thinking about selling during a pandemic

2:52 People’s responses to this question on Stories

4:03 Sticky nature of this topic

8:18 What do we mean by ‘profiting from people’s pain’?

10:08 Are you perpetuating the pain?

13:33 Some businesses do profit in crises 

18:13 Believing that people should be paid for the work they do

20:39 Is it really about what people think of you?

21:38 Trust yourself

22:38 Trust your customers and clients

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This episode was edited by Emily Crosby Media